Entrepreneurs looking for a pivot or an idea sometimes ask me “what’s hot now?” That’s the wrong question! What’s hot now is too late for you if your dreams are to be a world-changing entrepreneur: You need to create what will be hot years from now.

That bravery is at the heart of entrepreneurship; the willingness to believe in your own convictions when no one else does. To paraphrase Emerson, when you believe what is true in your heart of hearts will become true for all men, that is genius.

Or to quote Reid Hoffman, someone who is both alive and a friend: “When the idea is big enough and edgy enough — it’s either madness or genius. What you are trying to figure out is which one.