There are now more than three million businesses actively advertising on Facebook. Majority of these, about 70%, are based outside the US. The social network is popular with small businesses, with approximately 50 million micro, small and medium-sized enterprises using Facebook’s free Pages product to promote their brands and connect with customers.

Businesses can use their pages as virtual showrooms to showcase their products. They can also integrate links to where interested customers can buy the products.They can build communities around their brands and engage users directly, enabling them to grow their user base.

“When you  build a community around your product”, Chinma adds, people can relate with it and they are more likely to listen to what you have to say as you gain their trust”.