Foursquare and Uber have today announced a global partnership that would use Foursquare’s location data to let users type in a venue name (instead of address) when setting their destination.

Uber currently partners with Google Maps for points of interest, with TomTom Navigation hooked into the driver apps for directions and transit information.

This new integration, however, is a big win for Foursquare. The company has a fine consumer-facing business, but where the value truly lies is in the troves of location data that Foursquare has on both users and the places themselves.

The more ubiquitous that data is (Foursquare already provides places data to companies like Apple, Twitter, Samsung, Microsoft and more), the more it can be modified, expanded and ultimately improved.