The page designated as the main point of entry of a Web site or main page or the starting point when a browser first connects to the Internet. Typically, it welcomes visitors and introduces the purpose of the site, or the organization sponsoring it, and then provides links to other pages within the site

Any computer on a network that offers services or connectivity to other computers on the network. A (host) has an IP address associated with it.

Pull down or popup menus often displayed on browsers or search engines that contain new or popular sites.

Ads for a product or service from the same company. ―Revenues from (house ads) should not be included in reported revenues

A set of codes called markup tags in a plain text file that determine what information is retrieved and how it is rendered by a browser. There are two kinds of markup tags: anchor and format. Anchor tags determine what is retrieved, and format tags determine how it is rendered. Browsers receive (HTML) pages from the Internet and use the information to display text, graphics, links and other elements as they were intended by a Website‘s creator.