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Inventory

The number of ads available for sale on a Web site

IP (Internet Protocol)

A protocol telling the network how packets are addressed and routed.

IP address

Internet protocol numerical address assigned to each computer on the Internet so that its location and activities can be distinguished from those of other computers. The format is ##.##.##.## with each number ranging from 0 through 255 (e.g. 125.45.87.204)

ISP (Internet Service Provider)

A business or organization that provides Internet access and related services, to consumers.

iTV (Interactive Television)

Any technology that allows for two way communication between the audience and the television service provider (such as the broadcaster, cable operator