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Marketing firm

A business that affects the distribution and sales of goods and services from producer to consumer; including products or service development, pricing, packaging, advertising, merchandising, and distribution.

Marketing mix

The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.

Marketing research

The systematic gathering, recording, analyzing, and use of data relating to the transfer and sale of goods and services from producer to consumer.

Master tape

 An edited audio tape or video tape to be recorded on quantity prints or dubs.

Matte shot

A camera shot made with a matte or mask in part of the frame to allow another shot to be printed in the opaque area.