arrow-down
Teaser campaign

An advertising campaign aimed at arousing interest and curiosity for a product.

Telemarketing

The use of the telephone as a medium to sell, promote, or solicit goods and services.

Theater testing

A method used in testing the viewer responses of a large, randomly selected audience after being exposed to an ad.

Thumbnail

A rough, simple, often small sketch used to show the basic layout of an ad.

Time compression

A technique used in broadcast production to delete time from television commercials.