An agreement between a media representative and an advertiser in which all advertising fees are paid based on a percentage of all money received from an advertiser's sales or inquires.

A functional or psychosocial risk a consumer feels he/she is taking when purchasing a product.

Method of determining the advertising budget based on an analysis of past sales, as well as a forecast for future sales.

Sales made through a medium of face-to-face communication, personal correspondence, or personal telephone conversation, etc.

To add a name or other personal information about the recipient on direct mail advertising.