Photoengraving
(1) The process of making letterpress printing plates by photochemical means.
(2) A picture printed from a plate made by this process.
Picture window
An ad layout in which the picture is placed at the top of the page, and the copy is placed below.
Post testing
Testing the effects of an ad after it has appeared in the media.
Poster panel
An outdoor billboard in which advertising is displayed on printed paper sheets rather than being painted. The most widely used form of outdoor advertising; standard size approximately 25' x 12' with the image printed on sections of 24 to 30 sheets.
Premium
An item, other than the product itself, which is offered free or at a nominal price as an incentive to purchase the advertised product or service.