To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.

The percentage of a product category's sales, in terms of dollars or units, obtained by a brand, line, or company.

A business that affects the distribution and sales of goods and services from producer to consumer; including products or service development, pricing, packaging, advertising, merchandising, and distribution.

The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.

The systematic gathering, recording, analyzing, and use of data relating to the transfer and sale of goods and services from producer to consumer.