Pretesting
Testing an advertisement or an audience sample prior to placing the ad in the media.
Primary demand advertising
Advertising designed for the generic product category, as opposed to selective demand advertising.
Private brand
Product brand owned by a retailer, wholesaler, dealer, or merchant, as opposed to a manufacturer or producer, and bearing its own company name or another name it owns exclusively. Also referred to as Private label.
Prize
Barters of merchandise given as prizes on television or radio shows in return for mentions of the brand names of the merchandise donated.
Product differentiation
Developing unique product differences with the intent to influence demand.