To alter photographs, artwork, or film to emphasize or introduce desired features and also to eliminate unwanted ones.

Marketing activities that stimulate consumer purchasing and dealer effectiveness through a combination of personal selling, advertising, and all supplementary selling activities.

Refers to the effect of advertising on sales.

An optical character recognition machine which consists of a scan head, a computer processor, and an output device. Used for interpreting documents, invoices, bar-codes, and photos for use in Color separations.

In broadcast media, rating modifications that reflect changes in the season, e.g. weather and holidays