HTTP (Hyper Text Transfer Protocol)
The format most commonly used to transfer documents on the World Wide Web.
Hybrid pricing
Pricing model which is based on a combination of a CPM pricing model and a performance based pricing model.
Hyperlink
A clickable link, e.g., on a Web page or within an email, that sends the user to a new URL when activated.
Hypertext
Any text that contains links connecting it with other text or files on the Internet.
Image map
A GIF or JPEG image with more than one linking hyperlink. Each hyperlink or hot spot can lead to a different destination page.