Standard web graphic file format that uses a compression technique to reduce graphic file

Sizes

Microsite which is reached via click-through from button or banner ad. The jump page itself can list several topics, which are linked to either the advertiser's site or the publisher's site.

A folder within an email client or on an Email Service Provider server that stores

Email messages that are identified, either by the user or by an automated spam filter, as undesired or undesirable

Specific word(s) entered into a search engine by the user that result(s) in a list of Web sites related to the key word. Keywords can be purchased by advertisers in order to embed ads linking to the advertiser's site within search results

1. Time it takes for a data packet to move across a network connection;
2.  visible delay between request and display of content and ad.