Web site activity that is generated by individuals with IP addresses known to be affiliated with the Web site owner. Internal activity that is associated with administration and maintenance of the site should be excluded from the traffic or measurement report.

The worldwide system of computer networks providing reliable and redundant connectivity between disparate computers and systems by using common transport and data protocols known as TCP/IP.

Ads that appear between two content pages. Also known as transition ads, and splash pages.

A network based on TCP/IP protocols that belongs to an organization, usually a corporation, and is accessible only by the organization‘s members, employees or others with authorization.

The number of ads available for sale on a Web site